Who we are
We are a specialist life insurance company that provides group and individual/personal risk insurance solutions for life changing events. Our vision is to become the trusted leader in insurance and investment in our chosen markets by putting the customer’s needs first, creating products that have market relevance and forming strong partnerships in our markets.
Whether you’re a small business, large corporate or affinity group with many members, we have experience in working with our partners to understand their needs. We believe that in times of unfortunate events, the last thing our customers should worry about is finances.
Liberty Life Insurance Zambia is a subsidiary of Liberty Holdings, founded in 1957 by Sir Donald Gordon with the belief that everyone should have the opportunity to grow their wealth and leave a proud legacy for their family. Liberty Holdings has grown into an organisation with assets under management of R645 billion as at 7 August 2015 across Africa, more than 2,5 million clients and properties that cover 1,5 million square kilometres. With a presence in 17 African countries, Liberty has grown from being a South African life insurer to a Pan-African financial services company, offering Asset Management, Investments, Insurance (i.e. Long-Term, Short-Term) and Health products.
As a group of companies, Liberty offers an extensive, market-leading range of products and services to help customers build and protect long-term wealth. These include life and health-related insurance, investment management and retirement income facilitation. Customers have flexible choices and the input of the experienced management team in Zambia, leveraging off the Liberty Group capabilities and resources.
To be the trusted leader in insurance and investment in Africa and other chosen markets.
Why we are in business?
Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.
To make a difference in people's lives by helping them to orchestrate their financial freedom. This is our passion.
Liberty is not just our name. It's what we do
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