Who we are

We are a specialist life insurance company that provides group and individual/personal risk insurance solutions for life changing events. Our vision is to become the trusted leader in insurance and investment in our chosen markets by putting the customer’s needs first, creating products that have market relevance and forming strong partnerships in our markets.

Whether you’re a small business, large corporate or affinity group with many members, we have experience in working with our partners to understand their needs. We believe that in times of unfortunate events, the last thing our customers should worry about is finances.

Liberty Life Insurance Zambia is a subsidiary of Liberty Holdings, founded in 1957 by Sir Donald Gordon with the belief that everyone should have the opportunity to grow their wealth and leave a proud legacy for their family. Liberty Holdings has grown into an organisation with assets under management of R645 billion as at 7 August 2015 across Africa, more than 2,5 million clients and properties that cover 1,5 million square kilometres. With a presence in 17 African countries, Liberty has grown from being a South African life insurer to a Pan-African financial services company, offering Asset Management, Investments, Insurance (i.e. Long-Term, Short-Term) and Health products.

As a group of companies, Liberty offers an extensive, market-leading range of products and services to help customers build and protect long-term wealth. These include life and health-related insurance, investment management and retirement income facilitation. Customers have flexible choices and the input of the experienced management team in Zambia, leveraging off the Liberty Group capabilities and resources.

Our Vision

To be the trusted leader in insurance and investment in Africa and other chosen markets.

Why we are in business?

Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.

Our Purpose

To make a difference in people's lives by helping them to orchestrate their financial freedom. This is our passion.

Liberty is not just our name. It's what we do

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Leadership Team

Mr. Mark Gobie
Mr. Mark Anthony Gobie
Managing Director

Mr. Mark Gobie holds a qualification in Management Fundamentals, Gordon Institute of Business Science, University of Pretoria (2003), Life Insurance II - IISA (2001), Certificate of Proficiency - IISA (2000). Mark has industry experience covering 26 years. He spent 10 years at Old Mutual as an underwriter, heavily involved in providing operational and technical support to the Sales Intermediaries. He moved to the then Charter Life Insurance (a subsidiary of Liberty Life Insurance) as Manager in charge of all decentralised and customer service operations. In June 2003 he was appointed Head of Customer Service Charter Life. He later transferred to Liberty Life as Head of Operations Liberty. In 2009, Mark transferred to Liberty Life Swaziland as Managing Director and later transferred to Liberty Life Zambia as Managing Director to start-up the business for the Liberty Group.


Mr. Charles Mudiwa
Chairman Non-Executive Director
Mr. Stuart Craig Wenman
Executive Director
Mr. Mark Anthony Gobie
Executive Director

Mrs. Mukwandi Walusiku Chibesakunda
Non - Executive Director

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Group Structure

Group Structure Group Structure Group Structure Group Structure

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Liberty Holdings Footprint

Liberty Holdings Footprint Liberty Holdings Footprint Liberty Holdings Footprint Liberty Holdings Footprint
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Contact Us

Liberty Life Insurance Zambia Limited
Kwacha Pension House, 1st Floor,
Stand 4604, Tito Road
Rhodes Park
t  +260 21 125 5536
   f  +260 21 125 5537

   Fraud Hotline   350 377