Who we are

We are a specialist life insurance company that provides group and individual/personal risk insurance solutions for life changing events. Our vision is to become the trusted leader in insurance and investment in our chosen markets by putting the customer’s needs first, creating products that have market relevance and forming strong partnerships in our markets.

Whether you’re a small business, large corporate or affinity group with many members, we have experience in working with our partners to understand their needs. We believe that in times of unfortunate events, the last thing our customers should worry about is finances.

Liberty Life Insurance Zambia is a subsidiary of Liberty Holdings, founded in 1957 by Sir Donald Gordon with the belief that everyone should have the opportunity to grow their wealth and leave a proud legacy for their family. Liberty Holdings has grown into an organisation with assets under management of R645 billion as at 7 August 2015 across Africa, more than 2,5 million clients and properties that cover 1,5 million square kilometres. With a presence in 17 African countries, Liberty has grown from being a South African life insurer to a Pan-African financial services company, offering Asset Management, Investments, Insurance (i.e. Long-Term, Short-Term) and Health products.

As a group of companies, Liberty offers an extensive, market-leading range of products and services to help customers build and protect long-term wealth. These include life and health-related insurance, investment management and retirement income facilitation. Customers have flexible choices and the input of the experienced management team in Zambia, leveraging off the Liberty Group capabilities and resources.

Our Vision

To be the trusted leader in insurance and investment in Africa and other chosen markets.

Why we are in business?

Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.

Our Purpose

To make a difference in people's lives by helping them to orchestrate their financial freedom. This is our passion.

Click here to read the Liberty Life Insurance Zambia Concept Note.

Liberty is not just our name. It's what we do

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Leadership Team

Mrs. Chilufya N. Nyirenda
Mrs. Chilufya N. Nyirenda
Managing Director

Chilufya brings to Liberty a wealth of knowledge and experience, that includes her immediate previous role as Chief Executive Officer, at Stanbic Insurance Brokers. She has over 22 years of experience in the Banking and Financial services industry. In the Insurance industry, she has been instrumental in driving an Inclusive Insurance Market in Zambia. She has gained recognition at both local and international fora, including being named in the Top 100 CEOs in Africa by Reset Global People, in 2021, and as a Female Trailblazer of the African Insurance Industry in the African Insurance Organization Bulletin, in 2019.

Chilufya holds a Master of Science in Global Consumer Marketing from the University of Liverpool, a Post Graduate Diploma from the Chartered Institute of Marketing, UK, and Certificates in Strategy & Innovation from University of Oxford, Saïd Executive Education and in Digital Disruption from University of Cambridge, Judge Business School.


Ms. Helen Lubamba
Head, CIB, Zambia (Chair)
Mrs. Mwansa Mutati
PPB, Africa Regions (Director)
Mr. Jeffrey Hubbard
CFO: Group Arrangements (Director)
Mr. Gustav Jenkins
CE Liberty Africa Insurance (Director)

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Group Structure

Group Structure Group Structure Group Structure Group Structure

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Liberty Holdings Footprint

Liberty Holdings Footprint Liberty Holdings Footprint Liberty Holdings Footprint Liberty Holdings Footprint
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Contact Us

Liberty Life Insurance Zambia Limited
Kwacha Pension House, 1st Floor,
Stand 4604, Tito Road
Rhodes Park
t  +260 21 125 5536
   f  +260 21 125 5537

   Fraud Hotline   350 377